Job Overview

Location
DALLAS, Texas
Job Type
Full Time
Date Posted
5 months ago

Additional Details

Job ID
22233
Job Views
51

Job Description

We are disrupting the status quo of Business to Business (B2B) by delivering new, efficient purchasing and service solutions to individual proprietors, to small-medium businesses, to global organizations (and everything in between). Are you ready for the next step in your career building on your skills as a leader, innovator, and collaborator? Do you want to be part of an organization that is developing and launching new business models? If so, the AB Third Party (AB3P) Marketing team is seeking an exceptional Sr. Product Marketing Manager to lead Go-To-Market (GTM) and product marketing activities for new and existing features and programs that help our 3P Sellers grow their businesses. You will work closely with our internal stakeholders to develop messaging, positioning, and go-to-market strategy to drive awareness and activation of features. This is a highly cross-functional role that requires close partnerships with Product, Tech, Sales, Consumer, AB Customer Marketing, Legal, PR and other teams - as well as strong verbal and written communication skills. This role requires an analytical marketer with a strong sense for methods to align AB3P offerings to 3P Seller objectives, while constantly adjusting based on industry trends and feedback from sellers. You will not only define the product marketing strategy for new products, but will also develop marketing materials, including sales collateral, email and web content, case studies, and org-wide communications, to support your strategy.

  • Develop and execute seller-facing GTM strategies for existing and new products, features and programs to drive awareness and adoption by sellers
  • Create marketing materials such as email content, webinar presentations, sales enablement decks, collateral, case studies, and blog posts
  • Leverage a variety of channels and tools (e.g. email, webinar, website, social, infographics, video) to effectively communicate with the right target audiences
  • Develop case studies and datapoints to communicate the benefits of Amazon Business to sellers
  • Measure and report on results, identify trends or insights, and optimize campaigns accordingly to achieve KPIs
  • Collaborate effectively across multiple stakeholder teams--including Product, Sales, Program Management, International teams, Legal--to achieve business goals
  • Help gather seller feedback to drive continuous product improvement
  • Manage projects in a timely fashion for multiple deliverables for campaigns on competing timelines

  • Location

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