Youʼll Be Responsible For But Not Limited To

• Making key marketing technology initiatives real, end-to-end, with a cross-organization team; being highly cooperative and confident in driving from conception to global execution to support global strategy
• Documenting business and functional requirements, designing a technical solution, defining the operating model and procedures to execute, training and supporting users.
• Evaluating marketing technology, identifying the latest and greatest, and bringing components to life together in real-world use at scale on the marketing automation platform (Marketo)
• Understanding intricate business and technical requirements and constraints; leading and driving the effort to translate those requirements into strategic marketing solutions
• Help develop technical integration approaches, including data flow and architectural diagrams/visuals; deliver integration architecture strategies that can span Marketing Automation, CRM and Service platforms
• Collaborating deeply across diverse teams and disciplines
• Consulting on complex usage of Marketo.
• Supporting the daily operations for IBM's marketing automation platform, including testing, troubleshooting, and support
• Documenting key Marketo processes and procedures as they develop and evolve
• Participating in team triage and planning sessions
• Helping to ramp up, train, support and mentor marketing technologists around the company
• Staying up to date on trends and technology in the technical marketing landscape
  
  
  

Required Technical and Professional Expertise

• Ambitious, self-directed self-starter, eager to dive right in and optimize the platform.
• Strong verbal and written communication skills.
• Passion to improve process, streamline technology, and improve performance.
• Demonstrated expert skills in troubleshooting, analysis and logic.
• Experience in a B2B marketing role focused on running marketing campaigns and demand generation.
• Strong project management and organization skills
• Demonstrated skills in some form of technology (marketing automation/coding/database technology, etc.)
• Advanced knowledge of API's and integration services
• 5 years of experience in Marketing Automation as an Architect or Business Analyst, with a track record in designing and implementing enterprise marketing automation solutions (e.g. SFMC (Salesforce Marketing Cloud), Marketo, Eloqua)
  
  
  

Preferred Technical And Professional Expertise

• Bachelorʼs degree, ideally in computer science, marketing or business.
• Marketo certified expert.
• Agile - Experience working within and leading in an AGILE team framework
  
  
  

About Business Unit

Corporate Headquarters (CHQ) team represents a variety of functions such as , finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.