You will be part of Unilever In-Market’s Digital Marketing Technology team to drive the Consumer and Marketing technology Agenda for India’s largest brands.

EXPECTED WORK

• The Job role will include-
• Business Partnering with Brand Leaders (Brand Managers, Content/Performance/Marketing/SEO Agencies) and Technical Teams to drive Brand’s Digital Agenda.
• Lead the innovation funnel across DTC and Omni-channel consumer touchpoints to drive retention and growth.
• Partner with 3P Innovation labs and agencies to find new capabilities and use-cases for the brand.
• Utilize consumer tracking and analytics tools, especially Google Analytics, to gather insights and drive data-informed decisions.
• Lead Analytics, Insights and reporting modules across platforms aligning to daily and weekly cadence.
• Change management to drive product and analytics usage.
• Leverage expertise in D2C platforms such as Magento and Shopify to enhance conversion, engagement, and retention metrices.
• Communicate product updates, milestones, and challenges effectively to all relevant parties.
• Ensure alignment of objectives and expectations across all stakeholder groups.
  
  

Educational Qualifications, Experience & Skills

• MBA or master’s degree in business, Marketing, IT, or a related field.
• Minimum of 6 experience in product and technology management, preferably in the FMCG/Ecom/Retail technology company.
• Experience in working at retail or ecom organizations which have advanced retention and loyalty capabilities.
• Familiarity with marketing automation platforms and tools such as Moengage and Google Analytics.
• Experience in designing consumer journey across multiple consumer touch points in both online and offline space.
• Experience with products to enable and optimize Digital Commerce, Chatbot, Consumer funnel, CRM, Beauty-tech, AR/VR, Influencer/Social/Content Commerce, warehouse management and last mile are preferred.
• Skills like Technical architecture design, API Integrations, Analytics is preferred.
• Keep a pulse on industry trends, competitor strategies, and emerging technologies in the D2C beauty and personal care space.
• Identify opportunities for product improvements and innovations based on market research.
• Strong analytical, problem-solving, and project management skills.
• Exceptional communication skills and the ability to manage multiple stakeholders.