Key Responsibilities

You will play a pivotal role in leading the charge towards enhancing the brand's global presence. Your responsibility extends to:

• Cultural Integration: Mapping and seizing opportunities to embed the brand seamlessly into popular culture, translating insights into compelling narratives.
• Gen Z Engagement: Crafting and implementing strategies to deepen the brand's connection with the Gen Z audience, with a particular emphasis on gaming initiatives.
• Creative Excellence: Ensuring the consistent and impactful execution of brand assets in collaboration with the design team, fostering a culture of creative effectiveness.
• Global Toolkits: Developing and deploying diverse marketing toolkits tailored to local markets, providing strategic guidance for effective communication across regions.
  
  

Focus, Scope & Impact

• Cultural Relevance: Drive brand relevance in pop culture through insightful cultural integration, positioning Burger King at the forefront of contemporary conversations.
• Gen Z Connectivity: Spearhead the long-term gaming strategy, impacting global markets and establishing Burger King as a key player in the Gen Z space.
• Creative Impact: Elevate the brand's creative effectiveness by overseeing the consistent execution of brand assets, ensuring a visually cohesive and compelling brand identity.
• Global Communication: Develop and roll out comprehensive marketing toolkits, empowering local markets to effectively communicate the brand message and drive impact.
  
  

Your Skills And Experience

+8 years in highly visible communication and activation in different marketing and agency roles. The ideal candidate should bring a blend of strategic prowess, cultural acumen, and creative leadership, with a proven ability to drive global communication initiatives and connect with the Gen Z audience.

Strategic Communication Leadership

• Proven track record in leading global communication strategies for renowned brands.
• Extensive experience in mapping and implementing cultural integration initiatives to enhance brand resonance.
  
  

Gen Z Engagement And Gaming Expertise

• Demonstrated success in crafting and executing strategies specifically tailored to engage the Gen Z demographic.
• In-depth knowledge of gaming culture and a history of spearheading successful long-term gaming initiatives.
  
  

Creative Excellence And Brand Asset Management

• Strong background in overseeing the consistent execution of brand assets, collaborating closely with design teams.
• A history of fostering a culture of creative effectiveness within teams, resulting in impactful and cohesive brand visuals.
  
  

Global Marketing Toolkits Development

• Proven ability to develop and deploy comprehensive marketing toolkits for global markets.
• Experience providing strategic guidance to ensure effective communication across diverse regions.