RESPONSIBILITIES:

• Develops marketing plans and business cases around communication and distribution of value propositions. Prepares annual business plans for the defined strategies and the development/implementation of key Marketing strategies. Leads development and implementation of tactical action plans.
• Ensures that financial goals are met or exceeded, including return on investment.
• Ensures maximum market potential through in-depth understanding of customer needs, industry trends, and market requirements for current, new, and future markets. Defines market positioning and recommends pricing strategy. Defines and develops marketing strategies that will win in the marketplace through alignment with customer needs.
• Partners with creative brand team, agencies, and vertical marketing managers on creation of world-class advertising and collateral. The role requires strong cross functional partnership across the enterprise; specifically with sales, product management, finance, and operations leadership to ensure flawless execution and to create one look and feel for T-Mobile.
• Manages a team of Segment Marketing Managers. Provides coaching, direction, and leadership to team members.