You’re excited about this opportunity because you will:

• Drive user love and business impact: You’ll be responsible for crafting delightful user experiences and driving business growth by improving user activation, conversion, and retention.
• Collaborate with cross-functional teams: As a data-driven growth marketer, you excel at working closely with Product, Engineering, Design, and Marketing teams to improve email, push and in-app touch points for incremental impact and insights.
• Build and launch personalized campaigns: One size fits all does not work for Strava’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
• Consistently measure and report performance & takeaways: We run fast-paced, impactful campaigns to optimize for takeaways. You’ll rigorously A/B test and implement a takeaway agenda that improves metrics across the funnel.
• Empower others: Through clear documentation, playbooking, and socialization you will help others achieve their goals, amplify your impact, and reinforce your subject matter expertise.

You will be successful here if:

• You enjoy working in a dedicated and fast-paced working environment. We pride ourselves on trying things quickly, learning and iterating, and then either pivoting or scaling. You’ll excel by constantly assessing your opportunities and prioritizing for impact.
• You are comfortable asking questions to bring clarity and momentum to broad and ambiguous challenges
• You enjoy both the art and science of Marketing — you're just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying results
• You are constantly curious: you have a deep curiosity about human behavior and approach decision-making with a scientific mentality, always seeking ways to make even minor adjustments.
• You have a data-driven, product approach: you take on complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinking

We’re excited about you because:

• 2+ years of experience in lifecycle marketing, email marketing, or CRM
• A growth mindset and see challenges as opportunities to grow rather than obstacles to overcome
• Strong communication and collaboration skills - Ability to effectively link between teammates and cross-functional partners across the organization
• Experience with A/B testing, experimentation tools (such as Eppo) and reading reporting tools (such as Tableau)
• Experience working in marketing automation tools (such as Iterable)