We serve our clients through the following types of work:

• Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)

• eCommerce strategy, implementation and operations

• Marketing Content and digital asset management solutions

• Marketing Technology and Advertising Technology solutions

• Marketing analytics implementation and operations

• Advertising campaign ideation, development and execution

• Acquisition and engagement campaign ideation, development and execution

• Agile based, design-thinking, user-centric, empirical projects that accelerate results

Qualifications and Experience:

• Engage/ lead teams to execute projects and be the key interface to end users

• Analyze and identify gaps in functional/business requirements and should be able to effectively communicate this to both Business and Functional analysts

• Architecting requirements, analysis & providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned value

• Playing a key liaison role during technology implementation, providing direction and requirements clarity and testing new and enhanced capabilities, prior to release into production

• Analyze, estimate and recommend solutions with in-depth understanding of customer landscapes

• Should be able to assess the impact on technical designs caused by changes in functional requirements

• Develop end-to-end marketing automation solution leveraging contact builder, email studio, automation studio, journey builder etc.

• Build/configure integration between Salesforce Marketing Cloud and CRM/other application using MC Connector/Middleware/SOAP/REST based solution

• Trains/mentors other practitioners on Salesforce Marketing Cloud and help build Deloitte marketing capabilities, thought leadership and assets

• Maintains alignment with Salesforce Marketing Cloud development best practices

Required:

• Understand functional requirements and should be able to develop technical design using standard patterns and be able to communicate the same effectively to the team members.

• Minimum of 3-5 years of experience on Marketing Cloud/Eloqua or similar marketing platform

• Should have very good technical problem solving skills.

• Ability to analyze and identify gaps in functional/business requirement and should be able to effectively communicate with both Business and Functional analysts on the same.

• Ability to assess the impacts on technical design because of the changes in functional requirements.

• Ability to perform independent quality reviews on the project.

• Must have deep understanding of different kind of marketing programs in a multi- channel campaign and marketing world

Preferred:

• Good knowledge on Front End skills such as HTML/CSS

• Good knowledge on SQL,SSJS, Ampscript, Execution of A/B Testing.

• Experience/ knowledge on tools such as Litmus/Email on Acid

• Experience on similar marketing platforms such as Pardot or Adobe Marketing Cloud would be plus