What you will do:

• Sales Enablement: Write sales outreach templates/cadences and create marketing collateral to improve sales teams’ ability to authentically engage with target audience segments
• Sales-Marketing Partnership: Partner with SDR team to educate on marketing campaigns, best practices on lead follow-up/management and to collect feedback to implement in marketing planning
• Campaign Support: Partner with Manager and Director on executing overall campaign strategy by repackaging thought leadership into marketing assets, writing promotion copy, partnering with creative team & Research leaders, and owning marketing channel promotion execution
• Social Media Marketing: Manage our own-social channels and create social media images, gifs, sliders with creative team, write post copy, and schedule/deploy posts
• Email Marketing: Manage our email marketing strategy & calendar, write email content, create campaign tracking and partner with our email deployment team
• SEO: Write and optimize public website content that ranks for primary keywords that General Counsel are searching for, optimized for AI search
• Website Content Optimization: Continuously evaluate lead generation page performance and optimize content to improve conversion rates to form fills
• Paid Digital Marketing: Support optimization efforts for paid campaigns such as LinkedIn advertising and third-party content syndication vendors
• Campaign Reporting & Analysis: Review marketing performance using metrics and analytics, making recommendations and adapting marketing plans to incorporate best practices
• Lead Management: Identify issues with lead flow and pipeline progression to propose solutions to improve lead generation impact