What You’ll Do

• Manage SEO strategies that align with Digital Media business goals and target audiences.
• Monitor, analyze and optimize SEO targeted website and its activity, traffic trends, SERP rankings and customer acquisition/eCommerce metrics.
• Produce content targeted for SEO which is highly local, relevant and aligning with the global SEO strategy.
• Provide SEO support for all ongoing Web projects, including new product launches, page refresh/migration, site re-design, and CMS rollout. Work closely with the Web Production, Editorial (Third Party Vendors), IT and Web Product Management Departments to drive the implementation of SEO recommendations.
• Work with SEM team to continuously monitor search behavior and make recommendations to improve search functionality and navigation.
• Effectively monitor competitors by using various analytical tools to track competitors' SEO performance, keyword strategies, and content updates.
• Continue to help define and refine SEO processes with the Web Management Team and IT.
• Conduct keyword research using Google Search Console, Brightedge, Ahrefs & internal SEO tools
• Stay informed about search engine algorithm changes and SEO industry trends. Regularly educate the rest of the company on emerging SEO technologies and opportunities.