Digital Marketing Intern

Job Overview

Location

Harrisburg, Pennsylvania, United State

Job Type

Full Time

Date Posted

7 days ago

Additional Details

Job ID

25514

Job Views

9

Job Description

Work closely with our business partners to refine our target prospect lists and segment the list to understand performance at a more granular level.

Help manage an on-going media calendar tracking the status of each of our paid campaigns.

Work with creative services on the development of digital advertising creative in support of ABM paid campaigns.

Assist in the execution of our campaigns by coordinating with the media agency on tracking and campaign parameters.

Help in the development and uploading of targeted audiences in our audience management tool LiveRamp.

Assist in the management of our event strategy (live and virtual) and conduct analysis of the attendees post event.

Analyze campaign performance to uncover opportunities for optimization and understand the business impact of our B2B marketing efforts.

Help in the development of prospect engagement reports that provide sales intelligence to our field team.

Work as part of the Travelers Championship welcome experience team.

What Will Our Ideal Candidate Have?

Strong verbal and written communication skills, strong editorial skills

Intermediate PowerPoint and Excel skills

High interest in performance marketing with a basic understanding of data-driven content marketing, social media, and digital advertising channels.

Experience with persuasive writing

Ability to think outside of the box and stay in touch with the latest the digital trends

Strong project management skills

What is a Must Have?

Cumulative GPA of 3.0 or greater

Currently enrolled in Undergraduate or Graduate program with a focus on Marketing and/or Communications

You must be 18 years of age to apply

Qualification

Any Graduate

Experience Requirements

Fresher Experience

Location

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