Role and Responsibilities

Your key responsibilities

You will play a pivotal role in driving the success of our brand by using data-driven insights and inspiring creative ideas to drive engagement with our customers. You will be responsible for developing and implementing innovative marketing campaigns that enhance our brand awareness, drive consideration and ultimately increase our market share.

• Work in collaboration with internal and external teams/agencies to develop TTL campaigns that deliver against our strategic objectives. You will coordinate the entire campaign process, including strategic brief writing, creative ideation and delivery, channel activation, and post campaign reporting.

• Outside of larger campaign moments this role will be responsible for owning our baseline marketing activity, ensuring our ongoing CRM, influencer, social and promotional plans are delivered to plan.

• Maximise our global brand partner relationships by building strong relationships, developing joint marketing plans and creating co-branded communications.

• Act as a brand guardian - Ensuring each communication and activation accurately represents our brand and adheres to our guidelines.

• Drive efficiencies by interrogating performance metrics and optimising activity accordingly. Work hand-in-hand with channel specialists to drive the best possible outcomes and develop test and learn activity.

• Delivering commercial outcomes - The role will utilise you understanding of marketing and commercial to create compelling plans that accelerate the brand value of Samsung TV.

• Encouraging others and leading project teams – The role will constantly challenge the status quo and be a role model for best in class innovative and creative plans, which bring the category to life through compelling storytelling.

• Cross functional collaboration: Collaborate with internal teams such as product management, sales, online, social, PR, DTC, CRM, content, channel, retail, field and training to align brand strategies.

• Foster positive relationships and effective communication to drive cross-functional alignment and achieve shared goals.

What we need for this role

A driven and organised individual with experience working in customer-centric marketing teams. The ideal candidate will have used data to inform decision making and be comfortable developing creative ideas.

• Experience in high performance customer led marketing teams

• An ability to develop and implement 360 TTL campaigns, using data and insights to inform your approach. You will have experience across a range of channels.

• Experience working with media and creative agencies, as well as channel specialists.

• An excellent communicator, capable of building strong collaborator relationships and influencing teams across the business.

• Experience working within a complex matrix organisation and leading cross-functional projects

• A self motivated and driven individual with the ability to lead multiple projects concurrently, project manage tasks and hit key deadlines.

• This role is responsible for driving campaigns in collaboration with our brand partners so experience in partner marketing (particularly sporting partnerships) is advantageous.

• High attention to detail to ensure plans are driven as prescribed

What does success look like?

• Delivering best-in-class campaigns that drive strong levels of engagement and contribute to our awareness and consideration goals.

• Reviewing ongoing campaign performance and optimising activity

• Collating insights and delivering comprehensive strategic briefs to relevant teams

• Leading weekly status sessions to ensure projects are delivered effectively

• Clear communication of marketing plans, ensuring partners are engaged and well informed. Ensuring commercial alignment when creating marketing campaigns to maximise outcomes

• Attention to detail with a clear grasp on RAG status of projects

• Outstanding ability to influence and persuade

Skills and Qualifications

Benefits of working at Samsung as a Partner Colleague include

• Hybrid working – 3 days in the office and 2 days at home per week

• Bonus scheme linked to individual, team and company performance

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency

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