Senior Enterprise Marketing Manager

Job Overview

Location

Redmond, Washington, United State

Job Type

Full Time

Date Posted

13 days ago

Additional Details

Job ID

24680

Job Views

14

Job Description

Lead integrated marketing strategic planning and execution to drive TSI revenue and scorecard for enterprise managed customer segments on a global scale.

Partner with sales, marketing, and industry leadership to set direction to develop impactful GTM strategy, plans, launch activities, customer segmentation, and/or strategies that drive revenue growth via customer and sales engagement and monetization for products across business areas.

Own a connected customer journey from marketing to sales and partner. Define key performance indicators (KPIs) to measure the success of the business and coordinate efforts with leaders and sales excellence to apply them. Analyze KPIs for marketing programs, audiences, and/or engines to identify and share insights with the purpose of advancing business impact, through a regular rhythm of business (ROB) of reporting and business review meetings.

Oversee scaled ABM (Account Based Marketing), affiliate marketing programs and events designed to drive qualified leads (handraisers) to sellers and demonstrate measurable marketing impact on the business. Partner with sales and marketing operations to align lead management strategy and execution, sales follow up/SLAs, measurement and reporting.

Actively participate in sales leadership meetings and territory planning reviews to understand sales/customer challenges and opportunities. Proactively recommend ideas and solutions to address gaps, respond to business needs and drive demand.

Present to and interact with executives regularly about the strategy, data, and business impact/performance.

Qualifications

Required/Minimum Qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience

OR equivalent experience.

Location

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