You will be mainly accountable for:• Develop and Execute Email Campaigns: Create engaging and nurturing email marketing campaigns, analyze performance metrics to optimize results, and implement segmentation and personalization strategies.• Implement Marketing Automation Strategy: Develop and execute the company's marketing automation strategy in alignment with business objectives while identifying opportunities to improve efficiency and effectiveness.• Manage Marketing Platforms: Oversee and manage platforms like Pardot, Marketing Cloud Account Engagement, HootSuite, Interlynx, and SFDC, ensuring proper setup, integration, and data integrity.• Execute and Optimize Campaigns: Develop an omnichannel approach to campaigns utilizing ABM techniques, SEO/PPC, email drip campaigns, lead nurturing sequences, and triggered responses, using dynamic content and personalization to boost engagement.• Lead Management and Collaboration: Implement lead scoring and segmentation to prioritize and qualify leads, collaborate with sales teams for seamless handoff and follow-up, and manage list acquisition, behavior-based segmentation, email deliverability, database hygiene, and GDPR compliance.• Data Analysis and Continuous Improvement: Monitor and analyze marketing automation performance metrics, make data-driven decisions to improve campaign effectiveness, conduct A/B and multivariate testing to optimize workflows, and serve as the go to resource for marketing automation related inquires/troubleshooting.The work model for the role is: Hybrid #LI-Hybrid

Qualifications for the role

• Bachelor’s Degree with minimum 5 years of experience in digital marketing, email marketing, paid and organic SEO, display advertising, ABM, marketing automation (nurture), lead management.
• Software/Application Proficiency in Salesforce and Pardot (Marketing Cloud Account Engagement), Google Analytics – Required.
• Candidates must already have a work authorization that would permit them to work for ABB in the US.

More about us

ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety.We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStoryWe look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.Equal Employment Opportunity and Affirmative Action at ABBABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.