Key Responsibilities:

• Manage existing and future Global Recruitment Marketing Campaigns and evolve the strategy to continue to solidify American Express as an employer of choice
• Encourage external creative and advertising agencies to develop and implement campaigns that test the limits of digital media while meeting marketing objectives
• Partner with Global Advertising and Brand Management (GABM), Diversity, Equity, and Inclusion, and Talent Acquisition teams to deliver recruitment marketing strategies generating targeted pipelines for key talent segments, while also boosting overall awareness and perception of Amex as an employer
• Plan and implement marketing programs in partnership with recruiting teams. Leverage data and analytics to communicate overall program effectiveness and optimize strategies over time
• Analyze historical hiring trends to optimize application source mix (e.g. career site, referrals, external job boards)
• Articulate the candidate decision journey and how it may differ by talent segment. Leverage this work to steer marketing programs and tactics
• Monitor and identify competitor and industry trends to make recommendations on marketing strategies, tools, resources, and processes to increase reach, engagement, and hiring results
• Responsible for selection and management of marketing agencies & vendors in this space

Requirements:  

Experience in marketing, digital advertising, communications 

• Recruiting/Talent Acquisition experience strongly preferred

• Excellent project management skills 

• Experience with digital marketing tools and practices 

• Experience working with and advising local Recruitment Marketing agencies 

• Ability to manage multiple stakeholders/teams and strong written and verbal communication  

• Excellent collaboration and influencing skills with experience working across large multicultural teams 

• Strong analytical skills partnered with a creative mind 

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities