Job Description
Join our marketing team and directly support and promote our brand and reputation in the power and utilities sector. Through a wide range of marketing and communications services to external audiences and coordination with internal teams, you will position EY as an insightful leader in the sector. Your target audience will include current and future clients, our current and future employees, alumni, regulators, the media, and the communities within which we operate.
The opportunity
You’ll have the opportunity to inform and implement the power and utility sector’s marketing strategy and initiatives for their respective practices. You’ll oversee the successful implementation and quality of the sector’s go-to-market marketing initiatives.
Your key responsibilities
You’ll be expected to contribute to the development of the sector’s marketing strategy and be responsible for executing marketing campaigns as well as tracking the ROI of the marketing initiatives. You will have responsibility for thought leadership, events, marketing automation, newsletters, paid media, social and more as it relates to the sector’s marketing campaigns.
Skills and attributes for success
- Ability to cultivate and maintain strong relationships with internal project stakeholders, manage project stakeholders’ expectations and build trust with external stakeholders from events, media agencies, and more
- Adept at creating strategic, targeted and impactful go-to-market initiatives
- Possess relevant market insight respective to your function and a comfort level working across service lines, industries, function areas and client groups
- Strong understanding of factors affecting the sector, our firm, the practice and our markets
- Adept at coordinating the creation of area marketing collateral and brochures to make certain they are appropriately leveraged and delivered
To qualify for the role, you must have
- Seven-plus years of experience
- Bachelor’s degree with a marketing or communications major or equivalent experience; MBA is a plus
- Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills
- Must be able to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
- Possesses poise and confidence to professionally interact with all levels of leadership
- Ability to oversee significant portions of major or highly complex projects
Ideally, you’ll also have
- Ability to team and collaborate with practice, industry and other firm leaders to develop market-facing initiatives that drive the firm’s strategy
- Ability to work independently on marketing initiatives
- Demonstrated teamwork and leadership skills including the development of others
- Ability to work with anchor service line or industry representative to tailor directed thought leadership and serve as a coordinator for its production
What we look for
We’re looking for individuals who have strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.