A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!

As part of our growing US SMB Marketing team, we are looking for an experienced content marketer who is passionate about helping small businesses succeed on Amazon. In this role, you will lead content development for strategic events. You will be responsible for building and optimizing a content framework to drive consideration and adoption of ads via partnerships with creators, agencies, and other external partners, as well as directly owning content development for our most visible strategic events. You are excited about bringing business strategies to life through storytelling, using data, insights, and industry trends to deliver inspiring customer experiences, executed flawlessly. You seek to work autonomously, handling multiple initiatives simultaneously, and prioritizing accordingly to contribute to ambitious growth plans.

Key job responsibilities
- Research: conduct customer research around preferred channels, tools, formats, and topics to inform content strategy
- Strategy: formulate content marketing strategies and content development priorities across business goals and customer problems
- Execution: develop event content across multiple formats, manage stakeholders from cross functional partners to speakers, and oversee PR approvals
- Reporting: identify success metrics, measure the impact of your initiatives, gather feedback, and leverage insights to improve go-forward strategies

About the team
The global SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive Sponsored Ads demand for the self service (SSO) channel.

BASIC QUALIFICATIONS

- 3+ years of experience in digital marketing, retail, or related fields
- Experience managing multiple projects and meeting deadlines

PREFERRED QUALIFICATIONS

- 3+ years experience in content marketing, including content development for strategic events
- Experience testing new content marketing formats and reporting on results
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Expertise in creator and/or partner marketing
- Excellent communicator and storyteller with a passion for seeing small businesses succeed