As a Product Marketing Manager for the B2B Installments program, you will be involved in planning, executing and measuring the performance of marketing campaigns for Amazon businesses. You will play an integral role in building and engaging our Prospects via awareness and lead generation campaigns that will promote the long-term growth. You will develop marketing content that reaches our audience to drive product demand via diversified marketing channels including web, email, social, plus partner marketing channels. In addition, you will analyze web traffic and other metrics and report on performance to management teams.

Key job responsibilities
- Develop prospect acquisition strategies focused on driving new accounts for the Amazon B2B Installments program
- Develop marketing campaigns that support our small business credit card projects, including website, email and digital advertising
- Work closely with the marketing, product, program partners and data science teams on go-to market strategy, campaign development and implementation
- Analyze data to determine campaign efficiency
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines

BASIC QUALIFICATIONS

- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

PREFERRED QUALIFICATIONS

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to