Responsibilities

• Responsible for working with both SMB Global Campaigns team members and SMB Marketing collaborators to help program manage and contribute to the execution of digital campaigns aligned to Salesforce Starter/Pro growth goals.

• Help activate demand generation and customer lifecycle tactics across the digital funnel including email marketing, display, content syndication, paid social, etc. with an emphasis on developing and delivering customer centric email nurture campaigns into market in an effort to increase and accelerate product adoption. 

• Track performance of activations to provide data-backed insights to optimize programs, budgets, and help find new opportunity areas.

• Help implement new processes that align to driving increased rigor around our campaign planning process and timelines (i.g. Support the development and management of our SMB organic social media calendar and content repository). 

• Support the development of mechanisms for sharing metrics and reporting for all campaigns including lead generation, pipeline contribution and awareness metrics with business partners.

• Work with a global mentality that indexes heavily on collaboration to help our regional teams implement campaigns internationally where relevant. 

• Help establish digital benchmarks for campaign performance across channels to guide overall campaign strategies.

• Gather and prepare insights via presentations and narrative style communicates that shows findings from initiatives to management and to the broader organization.

Ideal Candidate Qualifications:

• 2-6+ years of Demand Generation, Campaign, or Digital Marketing experience with evidence of working with multiple collaborators, especially in a matrixed organization

• Proven track record of owning and driving business results through integrated digital campaigns and customer lifecycle marketing motions. 

• Exceptional organizational skills with rigorous attention to detail and experience translating analytical data into information team members are able to comprehend.

• Ability to analyze data to make performance improvement recommendations and also communicate those insights in an easy-to-understand way

• Ability to navigate large, matrixed organizations and align team members in a consistent direction.

• Experience working with and collaborating with internal collaborators of various levels within an organization.

• Track record for delivering results under tight deadlines