Your way to impact:   

• Responsible for planning, developing, and implementing growth strategies across owned channels (email, in-app, push, SMS) to drive user engagement and improve conversion 
• Analyze campaign results, determine actionable next steps for optimization, distill results and takeaways for leadership team and key stakeholders 
• Work with data and technical teams to develop segmentation for various campaigns and dashboards to measure results 
• Develop creative briefs to guide agencies, provide feedback, and solicit appropriate reviews from key partners (Legal, Product, Brand) 
• Develop A/B tests to drive effective ROI and incremental lift 
• Refine integrations of various marketing tools to ensure campaign tracking and proper campaign measurement 
• Collaborate with Operations team to QA campaigns for final deployment  

What do you need to bring:  

• 3-4 years of Marketing experience (at least 2 years of CRM, lifecycle, or retention)  
• Has developed campaigns for email and at least one mobile channel (in-app, push, SMS)  
• Is comfortable working cross-functionally & building effective working relationships with technical, creative, and business teams 
• Demonstrated project management skills with keen eye for detail - ability to lead, develop and provide clear direction, prioritization and planning  
• Can show measurable success in an innovative and agile high-growth environment  
• A strong verbal and written communicator  
• Highly analytical and comfortable with reporting and analysis of financial metrics 
• Nice-to-have: financial services/fin-tech experience, but not required  
• Bachelor and/or equivalent work experience required