Responsibilities

• Be a key member of a high caliber Marketing Analytics team that generates insight into marketing performance with significant exposure to senior management and across multiple departments
• Build, improve, and manage dashboards and associated data pipelines, tables, and data integrations to help the Marketing organization manage to KPIs and budget
• Analyze marketing campaign performance, consumer behavior, and market trends to identify actionable insights.
• Perform deep-dive analyses on large, complex web datasets and provide strategic insights, hypotheses and conclusions about web behavior
• Identify and integrate discrete data sources, validate data fidelity and create data when none currently exists
• Maintain our web data tracking infrastructure on Rivian.com and Mobile app and other data sources
• Consolidate web data and internal CRM database to understand the full customer journey and impact of customer acquisition channels
• Apply optimal tagging methodologies (e.g. Google Tag Manager) to optimize targeting of content by audience and segmentation
• Provide insights and data-driven recommendations to support product development, pricing strategies, and customer segmentation to senior leadership and key stakeholders
• Update and distribute regular reports to various internal stakeholders
• Keep dashboards current and pulling from the latest sources
• Support ad hoc analyses and reports needed for business decisions, planning, and execution including supporting new product launches/offerings and new initiatives
• Generate insights and contributes real-time results from dashboards in support of presentations and read-outs to senior management
• Work with product team to plan, execute and analyze A/B experiments and track new user web events for any product launches
• Streamline information accessibility and data normalization through lean and continuous improvement methodologies
• Key partners to collaborate with include IT, Finance & Accounting, Treasury, Product Management, Communications, Various Operations Teams, People Team, Demand Planning, Strategy, Marketing, Sales, Commercial Operations 

Qualifications

• Proficient in SQL, PowerBI or Tableau, Excel, Salesforce Marketing Cloud, Google Analytics
• 3+ years of related business experience in digital and/or experiential marketing analytics (data and/or decision science demonstrating increasing levels of responsibility)
• 3+ years in web analytics including hands on experience with Google Analytics, GA4, tracking marketing campaigns, Ad campaigns, and working with various ad platforms
• Bachelor's degree in Marketing, Business, Statistics, Economics, Engineering or related field; Master's degree preferred
• Exceptional analytical, problem-solving, advanced business acumen mindset and passion for data driven decision making
• Excellent communicator, with ability to partner at the most senior levels of the finance organization and experience presenting and build relationships with internal stakeholders
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, etc.
• Strong organizational skills reflecting prioritization with a sense of urgency
• Strong interpersonal and team-building skills; ability to lead, grow/cultivate, and motivate a diverse team
• Experienced in start-up operations or launching new products quickly and successfully including integrating data from sources (3rd party, Excel, Smartsheet, Data Lake)
• Effective communication and strategic thinking skills required
• Strong project management, planning, and organization skills, including ability to manage multiple projects simultaneously in a fast-paced environment
• Continuous improvement attitude; ability to suggest and implement best practices
• Ability to quickly understand and map systems, processes and operations
• Adaptability in a dynamically changing environment
• Incorporates Gemba to validate findings; willing to travel (up to 10%)
• Extremely detail oriented