Responsibilities

• Create and update landing pages, ensuring they align with marketing campaigns, are visually appealing, user-friendly, mobile-optimised, and have fast load times.
• Conduct A/B testing, and monitor analytics to optimise performance and increase conversions, identifying areas for improvement and implementing necessary changes.
• Audit website content for visual presentation, readability, user experience, and alignment with SEO best practices, including keyword usage, meta tags, and URL structure.
• Promote Finance Promotions via the New Vehicle Management Portal, following the Finance Promotions Approval Process and uploading accurate CAP descriptions, images, pricing, ensuring consistent formatting of car offers.
• Implement on-page optimisation techniques and collaborate with the development team for a search engine-friendly website.
• Monitor website rankings, organic traffic, and keyword performance using SEO tools, making adjustments as needed.
• Manage PPC campaigns on Google Ads by conducting keyword research, creating targeted ad groups, and writing compelling ad copy.
• Plan, implement, and optimise display ad campaigns on the Google Display Network, aligning with the automotive retailer's brand and objectives.
• Identify relevant websites and placements, set targeting options (demographics, interests, remarketing), and monitor and adjust campaigns for optimal performance, click-through rates, and conversions.
• Develop and execute email marketing campaigns aligned with the automotive retailer's goals, collaborating with the Content Team to create compelling copy and visually appealing templates using tools like DotDigital and Salesforce Marketing Cloud.
• Manage the EDM distribution process with the CRM team to test and ensure accurate targeting and timely dispatch.
• Conduct A/B testing, monitor and analyse email campaign performance metrics, adjusting strategies to improve open rates, click-through rates, and conversions.
Qualifications And Skills


The ideal candidate will be highly organised, ambitious, and have a proactive, positive attitude. Strong analytical skills, creativity, and meticulous attention to detail are essential for this role, as is the ability to collaborate with team members across multiple projects and meet deadlines. Full training will be provided as part of your induction and ongoing learning, allowing you to expand your knowledge of the automotive sector.