Campaign manager

Job Overview

Location

Charlotte, United State

Job Type

Full Time

Date Posted

8 months ago

Additional Details

Job ID

22154

Job Views

114

Job Description

Develop and implement complex, highly visible Brand and Advertising campaigns across owned and paid channels.

Implement marketing initiatives designed to acquire and deepen customer relationships and drive balance growth, on-time and on-strategy while adhering to channel governance and best practices and assessing cross-channel impacts

Utilize strong analytical skills to assess individual campaign effectiveness and, when necessary, adjust creative and channel strategies to improve customer engagement and conversion

Ability to navigate and flawlessly deliver within existing campaign execution processes while identifying opportunities to increase efficiency, reduce operational risks, and increase speed-to-market

Lead all submissions for operational workflows and processes adhering to Marketing campaign management requirements.

Manage approvals for all internal legal and compliance requirements with keen attention to detail

Responsible for documenting readiness prior to launch and monitoring campaigns in production.

Ensuring creative elements are thoroughly tested for best practices, accuracy, proper functionality, and required tracking

Manage vendor asset delivery and processes to record creative accuracy pre- and post-launch
4+ years of Marketing, E-business, Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

3+ years of marketing / campaign execution experience

Familiarity with various marketing technologies (e.g., Aprimo, IBM Campaign Management Tool, SalesForce)

Experience taking conceptual ideas or problems and turning that into well defined campaign strategies

Experience in on-us and digital channels, including social, websites, email, ATM, wf.com

Experience working with cross-functional teams, including external vendors

Strong collaboration and partnering skills across various levels of the organization

Ability to prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment

Location

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