We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Campaign Manager – Advertising Cloud

You will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the leading brands and advertisers of the world.

What you'll do:

• Strategize & plan daily production tasks (campaign set up, launch, tracking & optimization)
• Identifies trends in data to drive optimization strategies
• Runs campaign calendar, performance & strategic business reviews, and contractual discussions with clients
• The primary point of contact for clients and internal teams on all aspects and channels of the Ad Cloud, and on the wider programmatic industry including competitive landscape and positioning
• Understand, evangelize, and apply Ad Cloud sales plays and use cases, especially related to Adobe Analytics and Adobe Audience Manager, Support integration efforts where applicable
• Work with regional Client Partners to develop efficient prioritization plans
• Accountable for meeting/exceeding client needs, issues management and resolution, and customer concern
• Able to independently drive medium to large projects/initiatives from inception through completion
• Executes day to day production tasks (campaign set up, launch, tracking & optimization)
• Completes QA and all production procedures accurately
• Analyzes performance metrics and proactively optimizes campaigns to increase performance
• Identifies trends in data to drive optimization strategies
• Manages campaign calendar, trafficking assets, screenshots, billing, and related pre/post launch processes
• Contribute to company initiatives, processes, and rollouts
• Business Reporting
  
  

What you'll need to be successful:

Technical Skills

• Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to):
• VLOOKUP’s, basic formulas like sum, sum if, if error, etc.
• Pivot Tables and Graphs
• Macros
• Intermediate/Advanced Microsoft Presentation and ability to create new infographics to create/present business/performance reviews
  
  

Digital Marketing Skills

• Strong understanding of the Search Advertising Ecosystem; experience working on Ad networks (AdWords/Bing/Yahoo)
• Set up Search campaigns via Adobe’s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance.
• Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization.
• Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns.
• Build out, analyse, and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization.
• Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client.
• Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers.
• Should have experience in strategizing and defining the best practices for Search advertising campaigns and solid understanding of user retargeting and third-party tags.