Love working with influencers, Creating Content, and using social media?

• We are seeking a digitally savvy, experienced influencer marketing mind to develop and execute our influencer marketing strategies and creative campaigns.
• Responsible for the ideation, execution, and measurement of digital creatives and content targeting customers at various stages in the customer journey.
• If you are a team player who displays a positive, professional attitude and always understands the influencer world, then you are the person we are looking for.
• Interest and passion for the Beauty and Personal Care industry is a must, along with the intent to learn and be updated with this fast-growing industry.
  
  

• Responsible for planning, deployment, and measurement of influencer marketing across the 3 brands of hair care
• Responsible for creating content for brands for ON and OFF platform requirements (ON platform being Ecom and DTC, OFF platform being performance)
• Constant involvement with agencies for content creation for SEO & managing social media handles for the brands and creating and managing content for IG and FB social handles.
• Exploring other content verticals, arriving at digital best practices for deploying content online.
• Help brands execute campaigns efficiently, right from the briefing to the reporting stage.
• Make sure HUL has the best costs in the industry for the influencers we work with.
• Identify and build relationships with prominent influencers and thought leaders.
• Create a roster of influencers for HUL and engage them for long-term projects.
• Understand the right metrics for campaign evaluation with some understanding of Media.
• Keep a close track of competitors and their strategies, target audience, and users.
• Produce & optimize the content on Cleanipedia, to drive SEO & business goals.
• Drive always on A/B testing & experimentation on creatives to maximize CTR & conversions.
• Work with the creative team to ensure optimized design, copy, and calls to action.
• Develop clear global and regional KPIs and implement quantitative analytics to track the success of all campaigns.
• Liaise with the marketing team to create and coordinate marketing strategies that work across different channels.
• Set the right KPIs for each campaign and work with the in-house consumer marketing insights team to measure success.
• Stay updated on new algorithms and platforms and help the brand understand the impact of these on their campaigns.
• Understand regional markets and select influencers and platforms that can help brands reach their audiences.
  
  

• Proven track record in the successful execution of influencer marketing campaigns with a minimum of a year of relevant experience.
• Equally good with Social Media Content Marketing and creation.
• In-depth knowledge of the social media marketing industry including new-age short-video apps.
• Ability to work with multiple stakeholders to create campaigns and execute them.
• Efficiency in project management
• Existing strong influencer relationships across categories and genres
• Ability to run multiple campaigns across brands at the same time, with different agencies.
• Knowledge of platform algorithms, tools, and trends Understanding evaluation metrics, how they are calculated, and the ability to measure campaign effectiveness.
• Good communication skills Willingness to learn and understand media.
  
  

• Master’s Degree in Marketing or Business Administration.
• Excellent written and verbal communication skills in English.
• Minimum of a year’s experience in marketing or marketing services
• Strong Project Management skills.
• Experience in leading cross-functional teams to deliver projects.
• Understands customers and shoppers.
• Monitors progress & takes action.
• The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking and rigor