• Demand Gen Strategy
  • Develop and execute comprehensive demand generation strategies for lead acquisition, pipeline growth, and revenue generation.
  • Segment target audiences effectively and tailor account-based campaign strategies based on data-driven insights.
• Performance Metrics & Analytics
  • Own and optimize key performance metrics related to Marketing Qualified Leads (MQLs), including lead volume, quality, and conversion rates.
  • Utilize marketing automation, CRM systems, and AI tools to track campaign performance and analyze results for continuous improvement.
  • Manage programs, events, and campaigns effectiveness & ROI
  • Stay updated on industry trends and emerging technologies in B2B SaaS marketing.
• Marketing Analytics Agenda and Capability Building
  • Develop and execute the central marketing analytics agenda.
  • Enhance marketing analytics capabilities across Market & Customer Assessment, Pricing & Commercial Strategy, Product & Launch Performance, and Marketing Campaign Effectiveness.
  • Collaborate with teams to identify skill gaps and foster a data-driven decision-making culture.
• Data Governance and Management
  • Ensure clean, integrated, and compliant IB & external data for Central Marketing functions, BU Marketing, and Sales Operations teams.
  • Maintain a roadmap for central data needs and collaborate with IT and data teams.
• Collaboration
  • Understand Central Marketing, BU Sales & Marketing analytics agendas and support initiatives with data & insights.
  • Engage with Central Marketing, BU and Sales Leaders effectively.
  • Promote data-driven decision-making and continuous learning across the organization.
• Team Leadership and Development
  • Lead a team of marketing analysts by providing strategic guidance and support.
  • Recruit, coach, and develop team members to foster a high-performance culture.
  • Enable a diverse workplace conducive to achieving organizational objectives.

You're the right fit if:

• Bachelor's degree in Computer Science, Data Science, Business Administration, Marketing with an Analytics focus or concentration, or equivalent discipline.
• 10+ years of experience in data, analytics & insights within a large, highly matrixed organization.
• Proven experience in building marketing analytics capabilities.
• Demonstrated people leadership experience, including defining roles and responsibilities, mentoring, and leading a diverse team in a highly matrixed organization.
• Ability to influence stakeholders effectively.
• Solid understanding of commercial business and industry standard data sources such as Definitive Health, IQVIA, Optum, Symphony, etc.
• Experience driving the integration of analytics into decision-making processes across a marketing organization.
• Ability to contextualize data within the broader business environment and provide insights that drive strategic initiatives.
• Proven ability to engage stakeholders, develop comprehensive project plans, mobilize teams, and deliver outputs on time.
• Excellent communication skills with the ability to influence stakeholders at all levels of the organization.
• Ability to present data insights clearly and compellingly to non-technical stakeholders.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this