Responsibilities

• Educate key stakeholders and implement Perfect Digital Store execution best practices across designated customers.
• eComm channel segmentation & prioritization analytics utilizing multiple data sources & consolidation into a clear recpmmendation.
• Assortment analytics diagnosis & recommendation of HERO skus.
• Build execution guidelines for critical shopper touchpoints – Availability, Visibility & Content through eFundamental analytics & integrating Global best practice playbooks.
• Periodic execution KPI tracking via eFundamentals with recommendations to feed into eComm commercial, DX & perfect store teams as part of customer meetings & strategy builds.
• Leading UX research and tests to inform picture of success and digital shelf opportunities.
• Develop eComm Picture of success for sub-channels i.e. eGrocery by integrated Perfect Digital Store best practice, UX recommendations across content, merchandising etc.
• Utilise eFundamentals to track Picture of Success compliance vs aligned target.
• Leading UX research and aligning test and learn roadmap with x-functional GBS & Sector teams to inform picture of success and digital shelf opportunities.

Qualifications

• Marketing expertise— 8+ years of experience developing and executing digital merchandising or marketing/media programs.
• eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion.
• Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset.
• Strong experience in execution tracking data tools i.e. eFundamentals and sales data providers i.e.Nielsen, IRI etc.
• A track record of delivering results in complex, multi-stakeholder and fluid environments.
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to address business questions in a robust way that translates to simple outputs.
• Proficient with Power Point and Excel.
• Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets.
• Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions.
• Bachelor’s Degree in any discipline.
• Excellent communication skills and proficiency in English language