Responsibilities

• Execute customer-driven, locally oriented end-to-end marketing strategies and programs to increase customer demand, positively impact Salesforce brand equity in Asia and meet pipeline goals throughout the funnel. Including lead generation activities, marketing campaigns, awareness building, product & solutions sales support, reference programs, customer & partner marketing, on-line marketing programs.
• Collaborate with other marketing and communications specialists to deliver breakthrough ideas and innovation in our go-to-market strategy for net-new business via all relevant mediums and channels (e.g. Digital, events, 3rd party associations, influencers, PR/media, social media and sales programs).
• Coordinate enablement of sales development and sales programs/telemarketing resources.
• Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximise impact.
• Publish frequent campaign scorecards to share performance trends and best practices with key stakeholders and colleagues.
• Collaborate with marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance).
Experience/Skills Required

• Commerce/Business/Marketing/Communications desirable.
• 3+ years B2B marketing experience.
• 3+ years’ experience executing integrated marketing campaigns that drive demand, pipeline and brand preference (i.e. email, digital, direct mail, print, events and social media)
• Proven track record of executing B2B marketing campaigns throughout the pipeline funnel across web, social, email, as well as in-person events and other activities.
• A highly professional and collaborative team player with a positive, can-do attitude.
• 3+ years experience partnering with sales to deliver enterprise results
• Excellent written and verbal communication and presentation skills using storytelling.
• Works well under pressure or in a high growth environment that is constantly changing
• Track record for managing multiple initiatives and delivering under tight deadlines
• Analytically inclined, exceptional organizational skills with rigorous attention to detail and strong project management skills.