The key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook - Sr. Manager include:

• Developing and leading the strategic planning process for brand ladders and price pack architectures, aligning them with our business objectives and market dynamics
• Conducting in-depth market analysis to identify opportunities for brand positioning and price packaging that resonate with consumers and outpace competitors
• Collaborating with product teams to optimize our product offerings in line with brand hierarchy and pricing structures, ensuring a cohesive and customer-centric product range
• Creating / implementing pricing strategies that maximize revenue / profitability while maintaining competitiveness and value perception
• Managing and guiding a team of analysts and associates, ensuring their work supports the overall brand ladder and PPA goals
• Monitoring the performance of brand ladder and price pack architecture initiatives and making data-driven adjustments to improve market positioning and profitability
• Collaborating with cross-functional teams, including marketing, sales, and finance, to ensure brand and pricing strategies align with overall business objectives
• Communicating strategies, performance, and insights to senior management and key stakeholders to gain buy-in and support for brand and pricing initiatives
  
  

The Strategic Playbook - Sr. Manager leverages their strategic thinking, analytical prowess, and leadership skills to shape and execute pricing and branding strategies that drive the organization's growth, market presence, and profitability

He/she should be able to lead cross functional projects within GBS

Responsibilities

Functional Responsibilities

• Lead the development and execution of brand ladder and price pack architecture, Mix and Promo strategy playbooks, ensuring they align with the organization's overall business goals and market dynamics
• Conduct in-depth market analysis to identify trends, opportunities, and consumer behavior patterns related to brand positioning and price packaging
• Collaborate with In-market Marketing/Insights teams to optimize the product portfolio in line with brand hierarchy and pricing structures, ensuring a cohesive and customer-centric range
• Manage end to end operations, team management to ensure quality and timelines of project
• Develop and implement pricing strategies that maximize revenue and profitability while maintaining competitiveness and value perception
• Manage and guide a team of associates, providing direction and support in executing NRM Strategy
• Continuously monitor the performance of brand ladder and price pack architecture initiatives and make data-driven adjustments to improve market positioning and profitability
• Collaborate with cross-functional teams, including marketing, sales, and finance, to ensure brand and pricing strategies align with overall business objectives
• Effectively communicate strategies, performance, and insights to senior management and key stakeholders to gain buy-in and support for brand and pricing initiatives
• Leverage data and analytics to make informed decisions regarding brand and pricing strategies, ensuring that they are backed by relevant insights
• Manage and prioritize multiple projects related to brand ladder and PPA, ensuring timely execution and alignment with organizational goals
• Contribute to the growth and expertise development of team members by assisting in the development of ongoing training and capability plans
• Ensure the accurate and timely submission of reports and data related to brand ladder and price pack architecture initiatives, in line with agreed service level agreements (SLAs)