Job Overview

Location
Lewisville, Texas
Job Type
Full Time
Date Posted
10 months ago

Additional Details

Job ID
21289
Job Views
182

Job Description

Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.

Work Level 1C: Pay: The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus: This position is bonus eligible. Long-Term Incentive (LTI): This position is LTI eligible. Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.



4-6 years of consumer insights & market research background on the client side.

4-6 years total experience working with all levels of Leadership.

Experience in leading qualitative and quantitative research and managing projects directly with outside market research agencies with minimal oversight.

Ability to provide clear direction and feedback on key objectives, sample identification and fielding requirements, and actionable analysis.

Understanding of key qualitative and quantitative methodologies that work best across the marketing funnel, including but not limited to focus groups, IDI’s, ethnographies, habits and attitudes, equity tracking, trends, DIY platforms, and MMM’s.

Experience in piloting new methodologies in addition to standard methodologies.

Fluency in both syndicated and custom data tools to help answer a wide variety of business.

Understanding of Numerator Panel and IRI/Circana Point of Sale, with the ability to support primary research and conclusions with quantitative data.

Ability to try new ways to solve old problems from by applying knowledge from industry conferences and sharing with the wider Elida Beauty team.

Responsibilities

Embed the understanding of the target audience, consumer attitudes and behaviors and product usage/benefits into the development of brand strategy documents, including Brand Keys, Archetypes, Segmentations and Tone of Voice guidelines. Innovation ideation & development Identify white space opportunities for each brand in its respective category. Guide the development of new concepts and ideas, using consumer feedback to optimize. Test ideas on a regular cadence in partnership with the marketing team to ensure a robust funnel of ideas is consistently being generated. Communications Development and Research Support the development of insightful communications that are fueled by consumer needs. Evaluate early-stage ideas and final executions, ensure appropriate optimizations are made before in-market launch. Monitor performance of communications in-market and evaluate competitive communications regularly. Trends and Competitive Monitoring Update broader internal team on macro trends, beauty trends, and economic/social trends. Develop formal trends tracking program with the team, using them as input for new products ideas to fuel the innovation funnel. Packaging (2D/3D) & Formula Support brand and R&D teams in evaluating new packaging and formula options, including artwork (2D), structures (3D) and formulas. Point of Sale and Panel data Work with Market Insights manager to monitor business performance, proactively identifying business questions that should be addressed and developing a plan to quickly address them. Train the marketing and customer development teams on how to maximize the use of data resources (IRI, Nielsen Point of Sale, and Numerator panel) Evaluate new tools and agencies Evaluate new and faster methodologies in the market research industry. Pilot new methods and with the goal of finding go-to partners for the future business. Be a partner to the Insights & Innovation Director as well as the Market Insights Manager to support transitions into new data sources by creating a clear change management roadmap.

Qualification

Bachelor’s degree required, Master’s preferred.

Experience Requirements

Freshers, Experienced

Location

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