Job Description
- Contributes as an active member of the EPD marketing team to drive & exceed KPI’s and business goals
- Based on a profound understanding of the digital consumer journey and how to leverage the digital touchpoints deliver incremental reach, higher traffic / conversion to e-commerce and engagement.
- Be the lead point of contact with partner agencies and guide them to execute best in class digital corporate platforms and digital campaigns
- Accurately measures, analyzes and reports performance; continually assessing the relevance and value of digital corporate platforms and campaigns
- Develop partnerships with digital agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges
- Controls the digital corporate marketing budget with rigorous tracking & prioritization to deliver on business plan commitments.
- Interacts well internally and externally with executive level management and mindset to build capability to drive digital transformation for EPD PH organization
Position Accountability / Scope
- Internal: Finance, Trade Sales, Ethical Sales, Regulatory, General Management, Brand marketing teams
- External: Agency, Suppliers, Doctors, Key Account teams, Market Analytics
Minimum Experience/Training Required
- At least 8 years experience in brand management or digital marketing. Experience in managing agencies & multifunctional teams is a must. Proven success record in digital marketing and digital sales capability
- Strong leadership with demonstrated financial, analytic and organization management skills