Job Description
While you will not be required to have in-depth experience with all marketing activities reflected in the bullets below, your willingness to learn and adapt is an essential element.
- Write thought leadership blogs
- Help create compelling sales collateral that uplifts the service area
- Help research, strategize and set up events like MautiCon, Acquia Engage, DrupalCon, etc.(pre, during, and post-event)
- Create shows like DXP Deconstructed and QA Q&A
- Work on website copy like landing pages
- Create gated content that delivers value and attracts leads
- Be familiar with social media content creation, management and distribution
- Engage with communities, both internal and external.
- Every little decision—from business practices to hiring people—depends on our core values: Openness, Enthusiasm, and Kindness. We expect team members to embody these values at work, contribute to a supportive and inclusive culture, choose open communication, and maintain a positive, kind attitude even when facing challenges.
How you will be supported?
Within the Demand Program, we will have a dedicated Social Media Marketer, Events Lead, Designers, Inbound Marketing Specialist, Multimedia Producer and a HubSpot Developer here to support you. Marketing at Axelerant is a large function, with over 15 professionals, who work closely to deliver results as one team.
Continuous access to mentorship, training, a Career Manager, and a Performance Coach is provided to every team member.
This Role Requires:
Skills, Knowledge and Expertise
- Must be open, enthusiastic, and kind
- Familiarity with Higher Education sector
- Atleast 3 years experience in a similar role
- Have to be a good writer
- Good grasp on in-depth research of topics
- Should be adaptable and mold according to task/project requirements
- Should know how to take and implement feedback
- Strong English communication and team collaboration skills
Good To Have
- Familiarity with SEO best practices
- Journalism/literature/psychology/research background
What Would Success Look Like For You?
If you possess the right drive, within the next six months, you will create and follow your content calendar, launch a YouTube show, create a lead pipeline, scale content production, and complete service-level market research.