Job Description
You will work to understand specifics of KPIs that matter to Unilever from a Media investments, digital marketing, & performance marketing point of view. You will also be involved in reporting & analytics strategy discussions for campaign measurement & digital voice of consumer initiatives. Hence you will work closely with business teams who own these KPIs as well as with technology teams who will help develop & deploy these capabilities. In this role, you will also be working on products which use more prescriptive approach based on natural language questions & intuitive front end.
As a product owner of the analytical capabilities, you will be the bridge between business users and the product development team to define and develop product features that meets the needs / opportunities of business users and
Key Accountabilities
- Business partner with cross functional senior stakeholders (Especially in marketing, media and Consumer Quality teams)
- Define product roadmaps in-line with business priorities
- Define and own the product roadmap of associated analytic products including management of budgets associated with new product functionalities and Change requests.
- Co-own adoption and change management of these products in partnership with the Divisions, Categories and Market Teams measured through KPI’s – Users, Usage, NPS and Financial Impact
- Be a flagbearer for the reporting/analytics capabilities and understand what it takes to deploy them in a new geography / business unit
- Lead the tech delivery team responsible for developing & landing the innovations
- Participate in solution design as well as project planningProgram management for capabilities under the Data and Analytics remit
All About You
We are looking for someone with a technical as well as business acumen to partner business stakeholders as well as technology delivery teams, leading techno-functional deliveries.
We encourage you to apply if you meet 80% or more of what we’re looking for below. We understand not everyone will meet all the requirements, but you might have skills we didn’t know we need!
Essential Experience
- Product owner Experience with reporting and analytics capabilities with global footprint
- Understanding of marketing / consumer research/performance marketing / eCommerce KPIs from an analytical standpoint
- Ability to communicate complex analytic and data science solutions in a precise, and actionable manner to senior management.
- Owning product backlogs and running clinic /scrum calls for on-time in-full delivery
- Product backlog prioritization with business stakeholders while evaluating technical feasibility & timelines
- Experience managing multiple projects from ideation phase through delivery and business-as-usual operations while scaling up proof of concepts to large global programs
- External orientation in terms of industry best practices from a Data & Analytics standpoint
- Experience in Data / Analytics including experience working with Marketing / Market Research/Media functions.
Desirable Experience
- Previous experience with AI and/or ML programs / initiatives
- Budget Management experience
- Data modelling experience
- Conducting fit-gap analyses & design workshops with business stakeholders
Key Skills Required
Professional Skills (foundation/practitioner/mentor)
- Data & Analytics Strategy – Practitioner
- Functional knowledge of Consumer, Marketing & Media Measurement metrics - Practitioner
- Power BI Expertise – Mentor/ Practitioner
- AI/ML know-how - Foundation
- Analytics Solution Design - Foundation
- Data lifecycle management – Foundation
Leadership Skills
- Demonstrates strong "Inner game":
- Strong Design Thinking/Agility and innovation mindset – intellectually curious, constantly looking to develop, embraces change with sense of urgency and enjoys positively challenging status quo
- Personal drive and ability to inspire and engage others towards action
- Personal mastery –emotionally resilient; always bringing the best of themselves
- Demonstrates great "Outer game":
- Credible business acumen – shows understanding of business, commercials and performance metrics. Has gravitas to effectively influence senior stakeholder within a functional and business context
- Encourages experimentation, bringing the outside in, and intelligent risk taking
- Brings the voice of the consumer and internal customer into everything they do
- Passion for high performance – creating motivation and focus to drive execution at speed
- A talent catalyst – encouraging collaboration and inclusivity, empowering teams to be their best