Product Owner, Media & Marketing

Job Overview

Location
Bengaluru, Karnataka
Job Type
Full Time
Date Posted
11 months ago

Additional Details

Job ID
20260
Job Views
217

Job Description

You will work to understand specifics of KPIs that matter to Unilever from a Media investments, digital marketing, & performance marketing point of view. You will also be involved in reporting & analytics strategy discussions for campaign measurement & digital voice of consumer initiatives. Hence you will work closely with business teams who own these KPIs as well as with technology teams who will help develop & deploy these capabilities. In this role, you will also be working on products which use more prescriptive approach based on natural language questions & intuitive front end.

As a product owner of the analytical capabilities, you will be the bridge between business users and the product development team to define and develop product features that meets the needs / opportunities of business users and

Key Accountabilities

  • Business partner with cross functional senior stakeholders (Especially in marketing, media and Consumer Quality teams)
  • Define product roadmaps in-line with business priorities
  • Define and own the product roadmap of associated analytic products including management of budgets associated with new product functionalities and Change requests.
  • Co-own adoption and change management of these products in partnership with the Divisions, Categories and Market Teams measured through KPI’s – Users, Usage, NPS and Financial Impact
  • Be a flagbearer for the reporting/analytics capabilities and understand what it takes to deploy them in a new geography / business unit
  • Lead the tech delivery team responsible for developing & landing the innovations
  • Participate in solution design as well as project planningProgram management for capabilities under the Data and Analytics remit

All About You

We are looking for someone with a technical as well as business acumen to partner business stakeholders as well as technology delivery teams, leading techno-functional deliveries.

We encourage you to apply if you meet 80% or more of what we’re looking for below. We understand not everyone will meet all the requirements, but you might have skills we didn’t know we need!

Essential Experience

  • Product owner Experience with reporting and analytics capabilities with global footprint
  • Understanding of marketing / consumer research/performance marketing / eCommerce KPIs from an analytical standpoint
  • Ability to communicate complex analytic and data science solutions in a precise, and actionable manner to senior management.
  • Owning product backlogs and running clinic /scrum calls for on-time in-full delivery
  • Product backlog prioritization with business stakeholders while evaluating technical feasibility & timelines
  • Experience managing multiple projects from ideation phase through delivery and business-as-usual operations while scaling up proof of concepts to large global programs
  • External orientation in terms of industry best practices from a Data & Analytics standpoint
  • Experience in Data / Analytics including experience working with Marketing / Market Research/Media functions.

Desirable Experience

  • Previous experience with AI and/or ML programs / initiatives
  • Budget Management experience
  • Data modelling experience
  • Conducting fit-gap analyses & design workshops with business stakeholders

Key Skills Required

Professional Skills (foundation/practitioner/mentor)

  • Data & Analytics Strategy – Practitioner
  • Functional knowledge of Consumer, Marketing & Media Measurement metrics - Practitioner
  • Power BI Expertise – Mentor/ Practitioner
  • AI/ML know-how - Foundation
  • Analytics Solution Design - Foundation
  • Data lifecycle management – Foundation

Leadership Skills

  • Demonstrates strong "Inner game":
    • Strong Design Thinking/Agility and innovation mindset – intellectually curious, constantly looking to develop, embraces change with sense of urgency and enjoys positively challenging status quo
    • Personal drive and ability to inspire and engage others towards action
    • Personal mastery –emotionally resilient; always bringing the best of themselves
  • Demonstrates great "Outer game":
    • Credible business acumen – shows understanding of business, commercials and performance metrics. Has gravitas to effectively influence senior stakeholder within a functional and business context
    • Encourages experimentation, bringing the outside in, and intelligent risk taking
    • Brings the voice of the consumer and internal customer into everything they do
    • Passion for high performance – creating motivation and focus to drive execution at speed
    • A talent catalyst – encouraging collaboration and inclusivity, empowering teams to be their best

Qualification

Any Graduate

Experience Requirements

Freshers, Experienced

Location

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