Platform responsibility (Core Endomech and LINX)

• Lead, innovate with continuity and own execution of platform solution
• Lead NPI and launch excellence across the platform
• Develop & implement a Product /Platform marketing strategy
• Collaborate with functions, GSM and country marketers to drive best practices
• Develop forecasts/operational process based on platform strategies, adoption rates, and business objectives
• Undertake market research as needed to uncover unmet needs and portfolio gaps
• Develop pricing and branding strategy based on value ladder
• Partner with HEMA, Prof-Ed , Com-Ed RA, QA and MA for platform related initiatives
• Lead launch excellence for NPI and partner with GSM/country marketers for NPI training and collateral development
• Develop strategic plans +3yrs onwards
• Product lifecycle management in the region

Specialty responsibility (Colorectal and Bariatrics)

• Develop & implement Open mechanical platform initiatives by incorporating specialty/procedural messaging to meet & exceed revenue and income goals
• Develop and implement a procedure(specialty) strategy for Bariatrics and Colorectal based on understanding of patient pathways, competitive products, customer preferences, and market dynamics
• Collaborate with Prof-ed and GSM to shape key specialty initiative and market specific plans
• Design and execute ad-boards with key regional KOLs to uncover key insights on pipeline, evidence and education needs
• Work with key regional surgical associations to build external leadership for Ethicon
• Support country marketing on technical product inquiries related to respective platforms, providing appropriate product information, including technical data & clinical inputs
• 7-10 years of overall experience
• 3+ years of marketing (product and brand) experience
• 2+ years of sales experience preferred but not mandatory
• Ability to work closely with surgeons’ network is desirable

Key Skills & Experience

Organizational

• Able to drive business results with ownership
• Keep overview of market dynamics nationwide
• Strategic & tactical thinking to develop markets and early adopters

Soft Skills

• Open minded personality able to motivate team for new tasks
• Strong collaborative mindset with sales organization
• Sense of urgency to meet customers unmet needs
• Willingness to explore new opportunities & ideas

Business Acumen

• Ability to prioritize opportunities & assist countries in building launch plans.
• Strategic thinking and tactical execution ability
• Persuasive communication

Interdependent Partnering & Influence Management

• Partner with supporting partners & commercial partners to achieve together
• Ability to manage complexity – requirements of the organization along with external customers