Job Description
Demand Creation: Operators and Local Chain Accounts
- Engage with Local Chain Account and Operator Customers, and be accountable for delivering business targets for the assigned Territory including Turnover, Reach & Penetration & digital, FPO (Fully Profiled Operators), Digital Engagement, Demos, Sampling etc.
- Execute CBP (Customer Business Plans), Win & Retain funnel, Contact Matrix and execute Multi touchpoint contact strategy on and off-line.
- Ability to convert Business Insights to Solution Selling to highlight Unilever’s ability to be ahead of the food trends
Demand Creation: Distributors/Trade Partners
- Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreements, Sell out activities and DSRs & Trade team engagement & KPIs
- Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition
- Close collaboration with Food Solutions Trade & eComm team to implement promotions by ensuring adequate stock availability and customer related activity to drive Sell-out
Digital & Data
- Responsible for 100% engagement on automated warm leads & targeted leads driven via CRM
- Drive conversion of leads in territory
- Accountable for penetration strike rate target achievement based on automated Accounts & SKU prioritization.
- Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players)
- Drive Social Media Engagement & attendance of UFS Webinars CRM Tool
- Data Enrichment – continuously enrich all operator data to ensure personalized content
What You’ll Need To Succeed
- 4 year College Degree or Equivalent Culinary Degree and/or Corporate Experience
- 2+ years of experience in foodservice sales
- Additional experience in the Culinary industry a plus!
- Proven track record of developing strategic relationships with decision makers for both operator and distributor customers
- Proficiency and drive to become a proficient user of our systems (Blacksmith/Forge, Salesforce.com, Power BI)
- Negotiation skills and strong business acumen
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.