Position Responsibilities

• Provide strategic best practices and recommendation for marketing programs
• Produce campaign assets including emails, landing pages, and forms within a marketing automation WYSIWYG editor
• Create campaigns to support different marketing initiatives including nurture programs, lead scoring, event promotion, and data management
• Ensure the accuracy and continuity of existing and newly created programs
• Translate and communicate technical concepts to internal teams
• Provide campaign performance results in comparison to industry and internal benchmarks
• Collaborate with teammates to continuously optimize output and program performance
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Minimum Requirements

• 3+ years overall experience with 2+ years experience in Marketo, Eloqua, Marketing Cloud, etc
• Experience with various email technology tools and digital marketing automation program management such as email, paid media, event experience.
• Basic understanding of coding languages such as HTML and CSS
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Preferred qualifications

Having as many of these specific qualifications is a plus, but transferable skills/experiences may be equally valuable:

• Maketo Certified Expert
• Proficient in coding languages such as HTML, CSS, Java
• Highly analytical, with a track record of being a strong problem solver
• Presenting to business stakeholders, and driving value for the business
• Understanding of marketing operations, processes, business requirements.
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
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