Job Description
Position Responsibilities
- Provide strategic best practices and recommendation for marketing programs
- Produce campaign assets including emails, landing pages, and forms within a marketing automation WYSIWYG editor
- Create campaigns to support different marketing initiatives including nurture programs, lead scoring, event promotion, and data management
- Ensure the accuracy and continuity of existing and newly created programs
- Translate and communicate technical concepts to internal teams
- Provide campaign performance results in comparison to industry and internal benchmarks
- Collaborate with teammates to continuously optimize output and program performance
Minimum Requirements
- 3+ years overall experience with 2+ years experience in Marketo, Eloqua, Marketing Cloud, etc
- Experience with various email technology tools and digital marketing automation program management such as email, paid media, event experience.
- Basic understanding of coding languages such as HTML and CSS
Preferred qualifications
Having as many of these specific qualifications is a plus, but transferable skills/experiences may be equally valuable:
- Maketo Certified Expert
- Proficient in coding languages such as HTML, CSS, Java
- Highly analytical, with a track record of being a strong problem solver
- Presenting to business stakeholders, and driving value for the business
- Understanding of marketing operations, processes, business requirements.
- Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
At Google Operations Center, we don’t just accept differences, we celebrate them. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.