Job Description
As a Territory Development Manager, you will be responsible for driving sustainable business growth via Operators, Chains and Trade Partner engagement. You are accountable for delivering business targets and executing a multi touchpoint contact strategy online and face to face for generating demand for Food Solutions Products as you deliver a seamless customer experience.
Demand Creation: Operators and Local Chain Accounts
- Engage with Local Chain Account and Operator Customers, and be accountable for delivering business targets for the assigned Territory including Turnover, Reach & Penetration & digital, FPO (Fully Profiled Operators), Digital Engagement, Demos, Sampling etc.
- Execute CBP (Customer Business Plans), Win & Retain funnel, Contact Matrix and execute Multi touchpoint contact strategy on and off-line.
- Ability to convert Business Insights to Solution Selling to highlight Unilever’s ability to be ahead of the food trends
Demand Creation: Distributors/Trade Partners
- Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreements, Sell out activities and DSRs & Trade team engagement & KPIs
- Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition
- Close collaboration with Food Solutions Trade & eComm team to implement promotions by ensuring adequate stock availability and customer related activity to drive Sell-out
Digital & Data
- Responsible for 100% engagement on automated warm leads & targeted leads driven via CRM
- Drive conversion of leads in territory
- Accountable for penetration strike rate target achievement based on automated Accounts & SKU prioritization.
- Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players)
- Drive Social Media Engagement & attendance of UFS Webinars CRM Tool
- Data Enrichment – continuously enrich all operator data to ensure personalized content
What You’ll Need To Succeed
- 4 year College Degree or 2 years + Culinary Degree
- 2+ years of experience in foodservice sales
- Additional experience in the Culinary industry a plus!
- Proven track record of developing strategic relationships with decision makers for both operator and distributor customers
- Proficiency and drive to become a proficient user of our systems (Blacksmith/Forge, Salesforce.com, Power BI)
- Negotiation skills and strong business acumen
- Passion for driving results with a strong interest in the food industry.