Regular Voice of Sales and Voice of Customer survey to understand the Product Gaps and execute action plan to address the gaps
Ensure correct Pricing and Positioning for all the products in the portfolio, with timely revisions as per the market demand
Manage Gross Margins for the portfolio by putting the right pricing strategies in place
Effectively manage the product launches and phase-outs. This would also include adherence to a detailed Product launch plan and effective launch communication
End to end brand ownership and product lifecycle management (product phase-in/out, demand planning, SIOP). Ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization.
Product Competency Building
Drive Product knowledge & Value based sales competency among internal teams (Sales, Marketing & Product Support) and channels (System Integrators, Distributers) through regular, structured trainings
Support Sales team in effectively communicating the value proposition of the portfolio to external ecosystem including System Integrators, Distributers, Consultants and End Users
Keep the team updated on solution offerings and arm them with specification points, differentiators, USPs, comparisons, selectors & other sales tools
Marketing Communications
Engage with Marcom team for all new product launches w.r.t. branding, launch plan, events, collaterals, etc to ensure effective communication internally and externally
Coordination with Marcom and Partner Connect team to ensure timely update of Website and ePortals
Competition Mapping
Develop strong market network to gather market intelligence and update competition activities on regular basis. Use this knowledge to create means to effectively compete and continuously upgrade the portfolio
Track competition pricing to understand Market Operating prices of products and align our pricing with market on regular basis
Personality
Hands on: Ability to work with cross-functional teams, spread across different cities and backgrounds. Get into the deepest detail and just get the job done
Ownership mindset: Takes personal ownership of the tasks and pro-actively connects with anyone required to get it done. Never say “its not my job”. Ability to work in chaotic, unstructured environment, often with limited information available.
Result-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner
Leadership: A confident, mature person with the ability to connect with others
Ethics: Highest level of professional integrity and honesty as well as personal credibility.
Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented. Should be able to structure a problem irrespective of domain.
Analytical Thinking and Decision-Making: A strong understanding of market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills.
Teamwork and Interpersonal Skills: A team player, receptive to ideas from others. Shares information and keeps team members and partners informed. Ability to prioritize multiple tasks and manage conflict with the team. Builds strong trust based relationship with peers and customers.
Education: Graduate in technical field (Engineering/Science/Computers) and MBA (preferred).
Experience: 8+ years of Product Management, sales & marketing experience in a B2B company or relevant start-ups and involved in new product development, portfolio management and value pricing of products
Industry: Experience in Connected Buildings, Energy management systems is mandatory. Experience of building and managing IoT, SaaS and digital products is highly preferred.
Results driven track record – proven ability to translate strategies into action and results
Start-up / Entrepreneurial experience welcome – should have created a business or product line from scratch
Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audience.
Possess strong working knowledge of MS Office (Excel, Word, PowerPoint, etc.)