The Copywriter is a member of New Balance's Global Creative Studio and will support the copy direction and campaign deliverables for our global DTC channels across product categories. They will be immersed in our consumer targets and have a passion for both lifestyle and sneaker culture. This role will work closely with the Senior Copywriter to ensure a seamless consumer experience while championing and writing for our global consumer with a passion and focus on lifestyle, sport, and sneaker culture. This role is based at the New Balance headquarters in the Boston area.

MAJOR ACCOUNTABILITIES:

• Champion and write for our brand and global consumer with a passion and focus on lifestyle, fashion, sport, and sneaker culture.
• Writes in our tone of voice in accordance with brand and style guidelines.
• Writes for DTC campaigns and OMNI deliverables.
• Supports day-to-day deliverables for Global and North America region.
• Execute product copy with a focus on digital and paid media campaign deliverables.
• Executes against global and regional briefs including global and regional marketing assets, paid social, and product descriptions.
• Work with the Legal department to ensure all copy meets internal legal and regulatory standards.
• Stay current with industry writing, editorial trends, and competitive landscape.
   

REQUIREMENTS FOR SUCCESS:

• Has an understanding of and passion for the lifestyle, sport, and sneaker culture.
• A portfolio reflecting 3 - 4 years of copywriting experience, specifically for global consumer brands.
• Understands writing within a brand organization, and how to translate business priorities into highly engaging consumer-facing content.
• Exceptional writing and editing skills.
• Ability to work in a highly collaborative environment.
• Can-do attitude with proven ability to flex and adapt to changing business needs while maintaining creative quality.

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.