ETS is a dynamic and innovative educational research and learning company that is constantly evolving to meet the needs of our customers. We are seeking a talented Senior Copywriter to join our Global Marketing and Innovation/Creative Strategy Team and play a key role in shaping the brand. This is an exciting opportunity for a creative professional who is passionate about writing, and eager to make a significant impact within our organization. In this role, you will be responsible for crafting compelling messaging and playing a pivotal role in shaping our brand's voice. If you have a passion for storytelling, a knack for persuasive communication, and a desire to be a driving force behind our brand's success, we want to hear from you.

RESPONSIBILITIES

• Copywriting: Write and edit clear, concise, and compelling copy for a variety of mediums, including but not limited to marketing materials, website content, social media, email campaigns, internal communications, and more.
• Messaging Strategy: Collaborate with marketing and brand teams to develop and refine messaging strategies that resonate with internal stakeholders and external consumers. Ensure consistency in brand messaging across all channels.
• Content Development: Create engaging and informative content that educates and persuades our target audience, driving brand awareness, engagement, and customer loyalty.
• Brand Voice: Maintain and evolve our brand voice guidelines to ensure a consistent and authentic brand presence in all written materials.
• Collaboration: Collaborate with internal stakeholders to understand project requirements, gather feedback, and tailor design solutions to meet specific goals.
• Agency Partnerships: Collaborates with creative marketing agencies when needed on larger projects.
• Editing and Proofreading: Review and edit content to ensure accuracy, grammar, and brand consistency.
• Communication: Keeps the team up to date about project status, including expectations and timelines. Must be able to successfully handle multiple projects.
• Research and Innovation: Keep abreast of the latest copywriting trends and bring those ideas to the client and team.

 OTHER REQUIREMENTS

• Strong portfolio showcasing a range of writing styles and tones.
• Proven experience in crafting messaging for both internal and external audiences. Exceptional writing, editing, and proofreading skills.
• Strong project management skills and the ability to work effectively in a collaborative team environment.
• Strong time management skills combined with self-motivation to ensure deadlines are achieved.
• Proven track record of success working in a very fast-paced environment, multi-tasking among a large number of work products and internal partners.
• A keen eye for detail and a passion for delivering high-quality work.
• Familiarity with Higher Education and/or Research and Learning industries, or similar fields, is a plus.
• Knowledge of SEO best practices and digital marketing strategies is a plus. 

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App