Must have knowledge of SQL server, ETL, data warehouse management, data architecture, presentation of analytical findings to different audience groups, and development of business intelligence applications and reporting
Has strong data mindset, identifies and drives data issues to resolution
Identifies opportunities to improve data quality alignment across databases
Is deadline-focused and ensures reports are delivered as per schedule
Make sense of the data to uncover insights that can drive actions and measurable
Intellectually curious and comfortable utilizing different systems and techniques to analyze data
Use data analysis skills to clearly present complex information in a simple manner,
discern business meaning, and recommend evidence-backed actions to stakeholders to influence optimization across marketing assets
Translates technical project details into a language that management and non-technical stakeholders can understand
Collaboratively identifies the best means to visually depict the intermediate, as well as final, data analytics results to achieve project goals and meet deadlines
Ability to build processes for users to mine new insights and assist in decision making
Effective presentation and story boarding skills with exposure to senior level presentations
Develop dashboards/reports to meet the business intelligence needs of brand and Marketing Professionals
Provide analytical and reporting support for industries and accounts, marketing campaigns, test and measurement design and post-campaign analysis
Maintain project trackers (tasks, ownership, deliverables, and next steps)
Excellent verbal and written English communication and organizational skills
Basic understanding of user experience principles, to recommend and develop clear and logical flow in a dashboard/report.
Skills and Abilities:
3 to 5 years of relevant experience in data analytics
Strong data visualization, data wrangling, analytical thinking, and problem-solving skills
Hands-on and proven experience working with Tableau, SQL, and ETL tools (like Atleryx)
Leverage data visualization techniques and data wrangling skills to design and implement production-ready analytics solutions
Good people interaction skills: ability to manage complex stakeholder requests
Hands-on experience with marketing automation tools, and advanced-level knowledge of digital marketing concepts and measurement tools and techniques.