Key Job Responsibilities

• You will be responsible for multi-channel, Mobile App marketing strategies aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices.
• Define strategy to drive App downloads & App engagement for existing customers through structured campaign plan.
• Planning, management, and execution of all Amazon MX Player Mobile App campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management.
• Achieve targeted performance KPIs including optimizations and campaign troubleshooting.
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets.
• Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
• Define and run tests, including A/B experiments to test new features and/or inform new product development.
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
• Analyze data to identify actionable insights for mobile marketing campaigns.
• Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance to drive best practices, identify testing opportunities and develop roadmaps.
• External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaign strategy, budget, billing, and more.