Key Job Responsibilities :

• Design, curate, and manage impactful web pages on corporate website, aligning with overarching campaign goals.
• Create and implement responsive HTML email templates, landing pages, and registration forms, ensuring consistency with brand guidelines.
• Create, edit, publish and schedule compelling and relevant content, ensuring it resonates with the target audience and meets business objectives for multiple digital marketing channels.
• Coordinate with the marketing team to map and enhance the customer journey through various interactions within the marketing automation platform.
• Collaborate with MarTech leds and development teams to enhance user experience, reporting and personalization capabilities
• Execute email campaigns using marketing automation tools like Eloqua, Marketo, and HubSpot.
• Optimize email campaigns through A/B testing and dynamic content personalization. Ensure emails adhere to industry standards and display correctly across devices and email clients.
• Coordinate with marketers, account manager, and external vendors on the planning and execution of programmatic display ad campaigns on non-social sites.
• Lead QA best practices across projects, review team outputs, and ensure final deliverables meet quality benchmarks
• Engage in Agile practices, including sprint planning, daily stand-ups, and retrospectives, to maintain project momentum and adaptability.
• Review campaign performance reports and provide insights to optimize delivery timelines engagement metrics, and team productivity