Key job responsibilities
Build solid relationships with advertisers, displaying a dedication to delivering first-class service and advertising solutions
Flawlessly execute end-to-end campaigns, liaising with advertisers to align to advertiser priorities.
Effectively align spends for defined cadence (week / month/ quarter / sale event)
Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs
Keep regular track of defect metrics (like high ACoS) and ensure a timely nudge to advertiser for course-correction.
Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
Track & Own the Ad Revenue goals for the set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed.
Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals
Co-lead monthly and quarterly performance reviews with advertisers
Drive operational excellence to ensure SLA adherence and client satisfaction
Bachelor's degree with 2+ years of experience in SEM/ business development/sales within E-Com/Ad agency/E-com service provider domains
Ability to effectively communicate his/her thoughts in a well-organized manner
Strong Excel and PowerPoint skills
Strong analytical skills
Ability to work cross-functionally with a wide range of employees with different skill sets
Preferred Qualifications Include: · MBA in Digital Advertising or other related Master's degree · Experience in e-commerce or retail industry ·
Email marketing platform will be an add-on · Experience in data analysis, either professional experience or through education · Demonstrate high attention to detail and proven ability to manage multiple, competing priorities simultaneously · Google Ad Words / Bing Ads certification will be an added benefit