Key Responsibilities:
Sales Turnover
• Sell franchise products/ implants within a territory
• Work closely with Orthopedic Surgeons, Purchase Department of Hospitals to generate demand and negotiate and close deals
• Provide weekly and monthly sales action plan to manager, reflecting the activities required in each account to achieve sales objectives
• Analyse sales reports to find opportunities, recognize routine problems; analyze causes and recommend solutions
• Able to achieve sales in routine situations, and with guidance when handling more complex deals
• Participate in Trade Displays and Conference when required Territory Management
• Develop understanding of customer needs to identify sales opportunities
• Attend call from surgeons for daily implant requirements; understand specific implant need and recommend solutions as product consultant to the surgeon
• Identify tender/contract opportunities and work with colleagues to deliver
• With guidance, develop an effective and efficient territory plan
• Identify and train surgeons on new technologies and solutions through consult-in-surgery, one-on-one sales calls, one-to-many training sessions
• Demonstrate Product in one-to-one call and take surgeons through Technical guide for the product
• Customer In-service Education & Training
• Work with manager to identify customer in-service needs to support use of products efficiently and effectively
• Develop and maintain strong relationships with all levels of customers – CSSD team, OT In-charge and Biomedical person
• With assistance, co-ordinate and deliver in-services education sessions
Key Account Management
• With guidance, prepare a plan to optimize key account development and sales growth
• Identify and document key customers and decision makers
• Be aware of Key Account strategies for growth
• Identify and optimize cross selling opportunities and work with managers/colleagues to realize these
• Handle Key account consigned inventory and maintenance of consigned instruments
• Provide customer support on inventory, within company guideline
Product & Market Knowledge
• Develop understanding and continually enhance personal understanding of product's features, benefits, correct product application and usage and anatomy, physiology and medical procedure knowledge, through practical experience, training programs, and learning from key end-users
• Able to demonstrate application/usage of products and differentiate them from competitor's products
• Develop understanding of competition products, their features-advantages-benefits
• Gather information on current practices, behaviors and attitudes
• Vigilantly obtain usage data of all trained surgeons and monitor adoption
Distribution Management
• Develop/implement distribution network for assigned territory
• Maintain stock count of distributor and regular replenishment of stock to ensure 100% completeness of stock for surgeries
• Maintain effectiveness of instruments and regularly initiate replacement of damaged instruments
• Ensure distributor health is as per agreed guidelines
• Expense, Equipment and Samples
• Judiciously handle AR, operating expenses, (transportation, A&P, entertainment, travel) while ensuring sustainable productivity
• Seek prior approval for budget variations
• Work within sample issue and co-ordination guidelines
• Agree expense budget/guidelines with immediate Manager
• Plan sample and expense utilization to optimize usage while remaining in budget
Self-Development
• Identify specific actions to improve job performance in specific areas
• Participate in nominated training programs
• Active self-learning strategies to maintain knowledge
• Focused effort to achieve high levels of performance in knowledge tests and competency assessments related to training
• Effectively apply new learning on the job.
• Corporate Ethics and Governance
• Maintain a responsible and ethical approach while actively pursuing business outcomes
• Conduct business within ethics and values expressed in Credo
• Relationship with customers based on high ethical standards
Education:
• Graduate preferred
• A minimum of 5 years of experience in Medical Devices Selling
• Experience and Skills:
• Experience in handling HCP KOLs
• Experience in orthopedics/Joints preferred
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