Role Profile:

• In this role, the successful candidate will be responsible for providing direction, with recommendations, in integrating all areas of media which includes both traditional media and digital media to drive brand growth.
• The candidate will work with the brand/marketing teams within the company in building best-in-class multimedia plans.
• The candidate will take the lead in developing effective media touchpoints for brand communications. The job requires the candidate to work in partnerships with existing agencies and build trust and rapport with internal stake holders and external agencies alike.
• The job holder is an integral member of the CCBT [Country Category Brand Team] and reports to the Digital & Marketing Services Lead, Home Care.
• The position will liaise with Category Heads to conceptualize, develop and execute best in class media plans for the brands covering both traditional and digital media landscapes.
• Managing relationships with media agency and partners to ensure robust deployment of plans.

Key Skills Requirement:

• Hands-on media planning, deployment and evaluation experience across traditional & digital mediums
• Media agency/client-side experience in media. Having both will be an advantage
• Digital deployment knowledge on key platforms like Facebook, Google and OTT is an added advantage
• Strong analytical and numerical ability
• Influencing and communication skills.