Key job responsibilities
* Own the end to end planning and execution of aligned advertising strategy and become the face of Amazon Ads for the advertisers.
* Build solid relationships with advertisers and agency stakeholders, displaying a dedication to delivering first-class service and advertising solutions.
* Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs.
* Keep regular track of defect metrics (like high ACoS/high CPCs) and ensure a timely nudge to advertiser for course-correction.
* Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.
* Track the Ad Revenue goals for the set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed.
* Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals.
* Conduct to quarterly performance reviews with advertisers along with the program manager and business development manager.
* Drive operational excellence to ensure SLA adherence and client satisfaction
* Proven experience (1-3 years) in ad operations, online marketing or programmatic advertising
* 2+ years working in an external client facing environment
* Bachelor's degree; emphasis in Marketing, Economics or Business preferred
* Strong Excel and PowerPoint skills
* Creative and strategic vision to build value proposition for clients and property
* Strong analytical skills as well as experience in applying those skills in the advertising domain
* Ability to work cross-functionally and with a wide range of employees
* Ability to analyze internal and external campaign metrics to assess performance drivers, identify insights
* Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule
* Media planning & story-telling capabilities
* MBA or other related master's degree
* Professional experience in online advertising - client facing roles (account or campaign management)
* Experience in e-commerce, advertising or any other digital marketing field