Key job responsibilities

• Own the end to end planning and execution of aligned advertising strategy and become the face of Amazon Ads for the advertisers.
• Build solid relationships with advertisers and agency stakeholders, displaying a dedication to delivering first-class service and advertising solutions.
• Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs.
• Keep regular track of defect metrics (like high ACoS/high CPCs) and ensure a timely nudge to advertiser for course-correction.
• Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.
• Track the Ad Revenue goals for the set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed.
• Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients’ goals.
• Conduct to quarterly performance reviews with advertisers along with the program manager and business development manager.