Market Research:

• Work closely with customers, resellers and Sales team to understand various business and customer issues (VOC), their value, prevalence, priority to customers and the market.

• Conduct competitive analysis and market research, work with Sales teams to gain understanding and buyer insight.

• Conduct reactive research to understand acceptance of new features and factor in feedback suitably in subsequent releases.

• Contribute to business case development and business model generation.

Product Vision, Strategy and Roadmap:

• Define and manage product roadmap aligned to market needs.

• Communicate with key stakeholders from crossfunctional teams (Product Management, Development, Sales / Marketing, Legal, Product Support) on product roadmap.

• Discuss product with end users to gain more inputs.

• Provide inputs for decisions related to IP creation process in terms of product aspects & differentiators.

Product Planning:

• Participate in product planning and release planning discussions with key decision makers from crossfunctional teams (Product Management, Development, Sales / Marketing, Legal).

• Provide inputs to ensure that planned product releases are customer and market focused.

• Provide inputs to product costing, budgeting, forecasting.

• Track & review budget and forecasts.

Product Requirements:

• Create product marketing requirements (market facing) based on market research.

• Create PRD (product requirement document) and check feasibility with Engineering, Design teams and QE teams as required.

• Communicate with users, create subfeatures/user stories, prepare and prioritize feature list and document product's functional requirements and nonfunctional requirements.

• Conduct product requirement walkthroughs and clarify product requirement ambiguities.

• Participate in daily standup to address roadblocks in terms of requirements.

• Facilitate and manage creation of prototype, Minimum Viable Product.

• Define measures to validate MVP rollout and product usage metrics.

• Participate in progress demos, where applicable, and provide instant feedback for further refinement of the product.

Product Design and Development:

• Work effectively with Design and Development teams to deliver excellent product.

• Provide platform for internal and external users for product related discussion.

• Provide appropriate functional clarifications as well as nonfunctional requirements (eg traffic or load expected on the product) to the Development team.

• Guide Product Development teams to ensure adherence to architectural guidelines, product quality and compliance with IP guidelines.

Build and Release Management:

• Work with Release Management team to ensure the release cycles are in line with product rollout plan.

• Provide Go / No Go and involve appropriate stakeholders before releasing the product.

• Drive roll back of product features based on analysis of customer and business impact, where warranted.

• Track analytics and metrics of the product and seek information / lessons for later releases.

• Work closely with the Analytics team for features in A/B test mode or pilot mode and take decisions on full launch post pilot.

• Review Build, Release, DevOps process and drive continuous improvement.

Product Testing:

• Conduct product testing and ensure developed product meets requirements.

• Identify Beta testers, gather and evaluate user feedback, prioritize feature requests and bugs and update product roadmap and release plans.

• Provide inputs for prioritization of test suites and defects based on importance and impact.

Product Training and Documentation:

• Prepare product training plan and conduct product training.

• Create briefs and share with Marketing, Sales and Customer Support teams.

• Review and provide feedback on product related documentation.

Product Line Management:

• Track and report product revenue / profitability and drive necessary interventions and coursecorrections based on relevant metrics, for ventures.

Technology Thought Leadership:

• Define self learning & development goals.

• Keep pace with product development approaches, technology trends, product usage models.

• Share knowledge with the team and other product teams.

• Contribute to industry and technology forums.

Engineering Org - Vision, Leadership and Relationship Management:

• Gain understanding of Product Engineering group vision, strategy, fit to organization goals.

• Create awareness among developers to enable them to get the big picture and how their roles fit into the Product Engineering group.