As part of the Adobe Express Acquisition team, you will be responsible for defining key opportunities to optimize our  mobile web experience to meet business objectives. Using qualitative and quantitative data, your focus will be on developing A/B test ideas to decrease customer friction and increase app downloads and engagements.

• Use data, customer insights, and industry best practices to improve the customer experience across on mobile web

• Collaborate with product marketing to ensure web strategy and messaging is accurate, accessible and appeals to our target audience.

• Collaborate with design and UX to iterate on a content experience that solves customer pain points, achieves marketing goals, and elevates the brand experience for Adobe Express.

• Develop quarterly A/B testing roadmaps that prioritize the most meaningful enhancements, which will drive the biggest ROI for the business.

• Write clear and accurate requirements and manage a backlog of stories; work with design, production, and QE to meet those requirements.

• Work closely with business stakeholders to align on business objectives and ensure your A/B testing ideas reflect the most current business strategy.

• Discover, validate and transform requirements into feature specifications, epics and user stories including acceptance criteria for the product team.

• Manage cross-functional projects by providing project leadership and daily management throughout the project from inception to delivery

• Gain support for your product vision through influence and collaboration with peers, partners and business stakeholders

• Proactively identify, prioritize and drive resolution for project issues

• Assess and report on the results of initiatives against key performance indicator targets

• Thorough understanding of business and product strategy to continuously evolve the website for an optimal customer experience.

Top Skills' Details

1. 2-3 years of digital marketing or growth team focused on mobile apps

2. Conversion rate optimization or mobile app optimization experience strongly desired

3. A/B testing experience for acquiring customers strongly desired

Additional Skills & Qualifications

• Experience managing complete end to end customer journey.

• Knowledge and experience in the areas of multi-variate testing, fast iteration testing, and incorporating insights from testing to product innovation.

• Understanding of the business impact of product to drive revenue and increase customer retention & satisfaction.

• Well versed in defining roadmaps and delivering with teams that employ agile software development methodologies.

• Ability to manage issue resolution and mitigate risk on the product roadmap.

• Highly analytical; relentless focus on using data to drive decisions, create and achieve measurable key results for the site.

• Experience in documenting product requirements, writing functional specs and user stories.

• Excellent written and communication skills and equally able to talk to and influence engineers, senior executives, and customers.

• Ability to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendations.

• Familiarity with experience design, including real examples of customer validation techniques, including user research, usability testing, and journey mapping.

• Ability to juggle several initiatives and shift priorities as needed

• Solid understanding of web and mobile app technologies

• Enthusiastic, creative and innovative attitude